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A Competency
Analysis Map (CAM™) is an assessment tool used to record, diagnose
and track an individual's development in selected and strategically
important skills. CAMs™ are designed so that an individual,
manager and coach can share proficiency ratings to develop
sound plans to raise or maintain
performance. It is also designed for central functions like
Sales Performance consulting, Human Resources, Marketing
and Senior Managers to help them make strategic, resourcing decisions
based on aggregated data.
A
CAM™ is the heart of understanding in developing
people to be competitively successful. It focuses on only
those competencies which are closely connected to delivering
business goals that can be developed in sufficient time
to make an impact on sales success.
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| CAM™
content—the competencies, behaviors and evidences—are
developed by those who manage and coach. Successful CAM™
maintenance monitors a select group of behaviors, most relevant
to the business at that time. Monitoring looks at the individual
ratings against other measure, like sales growth, to ensure
managers and coaches are rating consistently. Over time, evidence
levels will evolve, reflecting changes in recruitment
stands, competitive treatments, customer satisfaction ratings,
etc. |
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