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Our Services>CAM™:

Altimeter“The altimeter shows you just how high you’re flying, and altitude is dictated by the capabilities of your plane.  CAM™ analyzes the capabilities of your people.”

A Competency Analysis Map (CAM™) is an assessment tool used to record, diagnose and track an individual's development in selected and strategically important skills. CAMs™ are designed so that an individual, manager and coach can share proficiency ratings to develop sound plans to raise or maintain performance. It is also designed for central functions like Sales Performance consulting, Human Resources, Marketing and Senior Managers to help them make strategic, resourcing decisions based on aggregated data.

A CAM™ is the heart of understanding what it takes for people to be competitive. It focuses on those competencies which are connected to delivering business goals in sufficient time to impact sales success.

CAM™ content—the competencies, behaviors and evidences—are developed by those who manage and coach. Successful CAM™ maintenance monitors a select group of behaviors, most relevant to the business. Monitoring looks at individual ratings against other metrics, like sales growth, to ensure managers and coaches are rating consistently. Over time evidence levels evolve, reflecting changes in recruitment, competitive tactics, customer satisfaction ratings, etc.

Learn more about CAM™

CAM Steps

CAM Dashboard