In training, customizing can mean anything from changing logos on materials to redesigning (reinventing the wheel). Customizing can be a “dirty word” for overcharging clients. PDS GROUP prefers “integrating” - optimizing the impact of our work within client specific constraints, requirements and opportunities.

Integrating learning means “real play” - not role play; “real sales plans” - not case studies. It is not about doing things differently, but about doing different things, like building coaching effectiveness through solving real sales rep problems and filling skill deficiency gaps.

PDS Group adapts our training programs, concepts and materials into your culture, and management systems by using your familiar languages. Overall, the aim is to use what works and what is required, not to overburden learners with unfamiliar terms and concepts which contradict or confuse them.

The following six principles drive our rationale for designing, customizing and integrating our work into your world!

1. Creating leading vs. lagging indicators
2. Integrating your sales methodologies into the design
3. Aligning your sales and marketing strategies
4. Ensuring consistency with senior manager's reporting requirements
5. Ensuring consistency with your human resource policies
6. Developing an evaluation strategy beyond the "smile test"